Think Before You Pink: we're entering Breast Cancer Awareness Month, which means pink will be everywhere. You'll see it on NFL uniforms, on cars, on products in stores and on TV.
The Breast Cancer Coalition of Rochester urges more transparency in the companies joining the pinking parade. Where is the money going? What critical questions can consumers ask? How can we make sure the pink ribbons aren't a scam?
Holly Anderson, executive director of the Breast Cancer Coalition of Rochester Marianne Sargent, past advocacy committee chair