A new Cornell University study shows female-owned businesses out-survive male-owned businesses under certain conditions.
Researchers reviewed data from 1 million Texas business-owners. They discovered stereotypes are not always correct to assume women do worse than men as entrepreneurs.
Professor Williams said, "What we found was that when we look at smaller slices of the economy (geographic regions and industries), we can find places where women-owned business are out-surviving male-owned businesses."
Female-owned business in educational services, clothing, gift-giving, and alcohol sales tend to better than male-owned businesses. Women also have an advantage in larger cities. Williams and her co-author, Arturs Kalnins, are working on a follow-up study that looks at some of the reasons why.
"Not only do lending institutions and other stakeholders, but the general public--who are customers-- see women in that role as business owners and know that they can succeed," said Williams.
The study released online this week will appear in the next Journal of Business Venturing.