WXXI AM News

Partners + Napier is moving but staying in the downtown area

Jun 7, 2018

One of this area’s largest advertising agencies is moving. But officials at Partners + Napier say they want to stay in the downtown area, so they aren’t going too far.

The agency has been in the High Falls area for a couple of decades, and now they will be moving to The Metropolitan, which used to be called Chase Tower.

Courtney Cotrupe is the president of Partners + Napier. She says occupying two floors of The Metropolitan will provide a more efficient space for their people to collaborate. Cotrupe also says the Center City has a lot of energy.

“There’s definitely a resurgence happening in terms of the center of town and I think we’re kind of one of the first movers. We were one of the very first to come to High Falls and really place bets on the area, and that’s where we’re really seeing the next opportunity for growth is in that city center, and certainly there’s a ton of momentum and excitement going on there right now, too.”

Heidi Zimmer-Meyer is president of the Rochester Downtown Development Corp. She says there have been a number of companies moving to various parts of the downtown area, including High Falls as well as the Midtown area.

“There’s a lot of energy, a lot more people coming out on the streets; we’re just moving into festival season, so a lot of stuff’s happening, but it’s a mix of kind of the creative collisions that happen when you have a lot of innovation firms in close proximity.”

Partners + Napier expects to move into the new space in October. They now employ about 160 people, but Cotrupe says the new space gives them room to grow.