A new Fairport company is starting to ship its first products, one that could help filmmakers better use their iPhones to make movies.
The company is called "Moondog Labs" and its founders are two former Kodakers, Julie Gerstenberger and Scott Cahall.
They both have experience in optics, and they have developed something called an anamorphic adapter for the iPhone. Gerstenberger says it's a special lens that allows the user to capture panoramic images and record wide screen video.
“What it does is give storytellers access to tools that were really only available to high-end filmmakers previously, so you get the wide format that people associate with Cinemascope and movie theaters.”
Gerstenberger notes that a recent Academy Award winning documentary was shot partially in an iPhone, and she says they are looking at other possible adaptions for smartphones.
She says the new business already has a number of pre-orders for their first product and she expects that will get thousands of orders in the first year the product is released.
The start-up business was able to raise more than $57,000 through the website Kickstarter.
