Distracted driving is still a top concern in Rochester.
46 percent of drivers surveyed admitted to texting while driving in the past month.
The Ad Council of Rochester surveyed 1,000 drivers and observed more than 11,000 motorists at nine intersections throughout the city during morning and evening rush hours.
President and CEO Todd Butler says Rochester's rates of distracted driving are higher than in neighboring cities where similar studies were conducted.
He says 25 percent of those surveyed admitted to texting while driving, while the national average is 18 percent.
Butler says right now his organization is putting the finishing touches on a new campaign to encourage motorists to keep their eyes on the road.
He says it's estimated to be released at the end of the month.