WXXI AM News

Connections: Is using CGI in advertising ethical?

Jul 11, 2018

Some brands are using CGI in their advertising, and consumers can’t tell that the images are not real humans. Is that ethical? Will CGI define the future of advertising?

We talk to experts about this trend. Our guests:

  • Scott Malouf, attorney whose work focuses on the intersection between social media and the law
  • Anne Esse, creative director and change strategist
  • Dan Mulcahy, creative director for Bush Communications
  • Jennifer Grygiel, assistant professor of communications at Syracuse University's S.I. Newhouse School of Public Communications