Two more "third wave" coffee parlors are opening in Rochester. So what is the third wave, anyway? Is it really that much better than the best part of waking up -- Folgers in my cup? (Yes, it is.) We explore the rise of this movement, which seeks to respect growers and to treat coffee like wine with our guests: Luis Colon from Fuego Coffee Roasters, John Ebel of Pour Coffee Parlour, Rory Vangroll from Joe Bean Coffee and the Rochester Coffee Society, and John Cannon of Founders Coffee. We also spoke with guests from Gimme Coffee in Ithaca.