Honeybees are amazing and adorable, and they suffer when people spray pesticides or mow down wildflowers. We've heard plenty in recent years about collapsing bee colonies.
So Jonas Geldmann, at the University of Cambridge, says he understands how the honeybee became a symbol of environmental conservation.
But he still doesn't like it.
"Lots of conservation organizations are promoting local honey, and even promoting sponsorships of honeybees and that kind of stuff, and that increasingly annoyed me," he says.