There's a new look coming to a well-known downtown hotel. The Rochester Plaza Hotel will be getting a makeover and a new name.
Hotel General Manager Paul Kremp says it will become a Holiday Inn property. He says the hotel owners, New Horizon Hospitality, decided that getting that well-known branding will help them compete in a crowded Rochester marketplace.
"With the new development in downtown, the redevelopment of the Strathallan, the Hilton Garden Inn, we just felt that for us to stay competitive we needed to continue to do some upgrades and get a brand on the hotel."