WXXI AM News

Eastman Kodak

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Kodak officials lit up a new marquee and digital sign Thursday night at Kodak Center Theater on West Ridge Road in Rochester.

As WXXI News reported last week, it’s part of a push overall by Kodak to make a number of changes to Eastman Business Park and the surrounding neighborhoods.

The name, Kodak Center, was shortened from Kodak Center for the Performing Arts. And before that, it used to be known as Theater on the Ridge.

Eastman Kodak

Kodak officials are working with other organizations, planning a number of changes for Eastman Business Park and the surrounding area.

Next week, the former Theater on the Ridge, recently called the Kodak Center for the Performing Arts, will unveil a new marquee and digital display.  And with that, Kodak says there is a slight name change for that theater: It will now just be known as Kodak Center.

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Kodak is teaming up with a California skateboard company.  The Rochester company is working with Girl Skateboard Co. on a new product line centered around the Kodak brand.

The new collection includes skateboards, wheels and apparel featuring Kodak color schemes, film stocks, and logos mixed with the Girl Skateboard company’s logo and branding.

Kodak is looking for ways to better utilize its headquarters building.

As the company has gotten smaller over the years, so has the amount of space it has needed in the iconic State Street building in Rochester.

So now, the company is marketing the tower and related space as a location that other companies could lease, perhaps for their own headquarters.

Dolores Kruchten is President of Eastman Business Park, and she says the amenities that the Kodak Headquarters building has are what sets them apart from some other office space in the area.

www.kodak.com

Eastman Kodak and the Bullitt Group announced on Tuesday that the company’s new Kodak EKTRA Smartphone has been released for sale in the United States.

The phone was already released in Europe last December. The phone is being manufactured by UK-based Bullitt Group.

The companies say the U.S. launch coincides with a software update addressing requests from photo-enthusiast consumers, including RAW support, improved auto-focus performance and optimizations to auto-white balance and color saturation.

The device lists at a retail price of $399.99.

Eastman Kodak says it expects to incur restructuring charges of $12 million to $17 million as part of an effort to streamline costs in its Prosper commercial inkjet business.

In a financial filing, Kodak said that $5 million to $7 million of those charges are related to separation benefits.

A spokesperson for Kodak didn’t have details on possible layoffs, but did note that the U.S. operations of the Prosper business are primarily located in Dayton, Ohio.

 

 

Kodak announced Wednesday it will take longer than originally expected to sell its commercial inkjet business called Prosper.

Back in March, the company said that business has a lot of potential, but it would be better served by a company with a larger sales and distribution network.

www.kodak.com

Kodak is coming out with a new smartphone, one that it hopes will capitalize on its reputation for photography.

This is not the first time Kodak has tried marketing a smartphone. There was a Kodak branded phone last year, but the company is trying to make a bigger splash in the marketplace with the new Kodak Ektra Smartphone, trying to focus on people who want a more sophisticated camera with their phone.

The name hearkens back to an iconic Kodak camera, also called Ektra, which was built in the 1940s.

The program Marketplace, which visited Rochester recently to do a story about the city's changing economy, this week spoke to Kodak's CEO.

Listen to the interview Kai Ryssdal did with Jeff Clarke:

Read more about the interview here.

kodak.com

Kodak officials say they are hearing a lot of buzz at this week's Consumer Electronics Show in Las Vegas about their announcement they will be bringing back the Super 8 Camera.  That's a film camera that was put into production 50 years ago, and hasn't been made since the early 1980s.

But the film is still made at the Eastman Business Park, and the company figures demand for it will increase with this new camera that has some of the features of the original, but also incorporates digital capabilities.

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