WXXI AM News

advertising

It has been nearly one month since Super Bowl 50. Which commercials do you remember? At $5 million for 30 seconds of airtime, is a Super Bowl ad still worth the price? Our panel of advertising experts discusses that question, as well as new trends in the industry. We'll also look at this year's winners and losers, and what goes into creating a successful spot. Our guests:

What are the new hidden messages in your news supply? How can you discern an ad that is made to look like news? Is it ethical? Also, we look at the "message makers" -- the people in public relations who shape much of the conversation in our daily news. We talk with two guests who understand the art of shaping communications: