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Wegmans tries home delivery of groceries in some markets

Wegmans is offering home delivery, but it’s not coming to Rochester yet.

The locally based supermarket chain has announced a partnership with a company called Instacart, which will allow some Wegmans shoppers in Northern Virginia and Maryland to complete their grocery shopping online, and according to the companies, have their orders delivered to their doors in as little as an hour.

We know our customers are busy, and that any found time in their week can make a difference. That’s where we can help – by giving them the option to have Wegmans delivered fresh to their door,” said Heather Pawlowski, vice president of e-commerce for Wegmans. “By partnering with an industry leader like Instacart, we’re able to provide our customers with a seamless shopping experience with the quality and service they’ve come to expect from Wegmans, without leaving their house.”

The cost for the service is, free for the first delivery for new customers, and then $5.99 after that on orders of $35 or more. There is also a program involving an annual membership.

Prior to this latest announcement, Wegmans started an online grocery service called Personal Shopper, which features curbside pickup.

There’s no word yet when the new delivery service will come to Rochester. A spokeswoman said that, "We continue to evaluate additional markets for the service, however, further expansion depends on customer demand, as well as an Instacart presence."

Randy Gorbman is WXXI's director of news and public affairs. Randy manages the day-to-day operations of WXXI News on radio, television, and online.