For 10 years Rochester has joined communities around the country to help do one thing: put an end to a word individuals with disabilities call offensive and derogatory - the R-word - meaning “retard” or “retarded.” It’s all part of an initiative spearheaded by the Golisano Foundation called: Spread the Word to End the Word. It’s linked to a national campaign launched by Special Olympics and Best Buddies. On this edition of Need to Know, we discuss the damaging impact of a word gone wrong.