There's a new name for Visiting Nurse Service of Rochester and Monroe County and its affiliates. The organization will now be known as UR Medicine Home Care.
That brand will include various services that are now under the Visiting Nurse banner as well as Meals on Wheels of Monroe County.
Officials say the main reason for the rebranding is to promote the community's awareness that Visiting Nurse Service and the other home health providers are part of UR Medicine.
The university acquired Visiting Nurse Service in 1999. Officials say the new brand is also an effort to reduce name confusion between home care agencies.
