The Rochester Red Wings hosted a packed stadium Thursday night, with more than 13,000 people to see not the ‘Red Wings,’ technically, but the Rochester ‘Plates’ as the team was known for the game against Norfolk.
The team was temporarily renamed to celebrate the 100th anniversary of the creation of the ‘garbage plate,’ paying tribute to 100 years of Nick Tahou’s restaurant and what has become a signature dish for many people in Rochester.
The crowd Thursday night was the third largest regular season crowd in Frontier Field history. The Norfolk Tides rallied to beat the Plates 6 – 4 in 12 innings.
The promotion was so popular that the team tweeted during the game they plan to play as the ‘Plates’ every Thursday night during the 2018 season.
The marketing effort certainly had an impact on merchandise, with scores of people lining up to buy Plates hats, jerseys and T-shirts, not to mention many, many garbage plates.