A company that employs over 1,000 Rochester area workers is unveiling a new kind of contact lens designed especially for people who stare at a digital screen for two or more hours a day.
CooperVision is rolling out its Biofinity Energys contact lenses at the Consumer Electronics Show in Las Vegas this week.
Dr. Gary Orsborn, the company's vice president of global professional and clinical affairs, says the lens uses a special technology to keep the surface of the lens wet, and a design that features multiple aspheric curves across the surface of the lens.
"It helps relieve that focusing burden that many experience when using digital devices for prolonged periods of time."
Dr. Orsborn says digital eye fatigue, which causes dry, irritated, burning eyes, affects seven in ten adults and as many as 88 percent of Millennials.
The new contact lenses will be warehoused and shipped around the world from CooperVision's West Henrietta facility.
The lenses are designed to be replaced monthly. While many contact lens wearers may be able to order the product through their optometrist, it is not specifically designed for people with astigmatism.