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LiDestri Freshens Branding With A New Name

Rochester-based LiDestri Foods has a new name; it's now called "LiDestri Food and Drink."  Company officials say they changed the name to better reflect LiDestri's capabilities as a modern contract manufacturer.

The company says the previous name, LiDestri Foods, reflects an era when the company was almost exclusively a contract manufacturer of pasta sauces and salsas. They say the new name reflects the addition of fast-growing divisions for beverage and spirits in recent years.

LiDestri says it has also added an Innovation Center in Rochester that has increased its R & D capabilities for the products it provides for national brands and private label customers.

LiDestri also established a new website, LiDestriFoodandDrink.com. The website change was an initiative of Stefani LiDestri, who transitions this week from chief marketing officer to co-president of the company alongside her brother John LiDestri. 

Giovanni LiDestri will remain CEO for the forseeable future and continue to oversee manufacturing operations.

Randy Gorbman is WXXI's director of news and public affairs. Randy manages the day-to-day operations of WXXI News on radio, television, and online.