Giant, Walk-Through Colon Promotes Cancer Awareness

Mar 6, 2014

Credit www.urmc.rochester.edu

A giant, inflatable colon will be set up tomorrow at Market Place Mall.

It's a promotion by local health officials to demystify what happens when you get a colonoscopy.  Candice Lucas, director of the Cancer Services Program of Monroe County, says getting screened for colorectal cancer just makes sense. "For a cancer that is so highly preventable, a 90 percent prevention rate, there's no reason people should be dying from it.  In Monroe County, we have about 370 cases diagnosed each year. About 140 die from it."

The Cancer Services program does provide free screening for those who don't have health insurance. 

Lucas says doctors will also be on hand at the colon display at the mall through Monday to answer questions.