The Genesee Brewery is finding that something old is new again, at least in terms of its packaging.
A local singer, Tommy Brunett, stopped by the brewery on St. Paul Street Thursday to perform his unofficial theme song for Genesee, called 'I Like Beer. ' And that could be said of the dozens of employees and dignitaries gathered outside the brewery as three huge Genesee cans that are stationed outside the building were uncloaked, to reveal their new packaging.
It was a sense of deja vu, as the marketing people at Genesee came up with a look for the beer cans that relates to the way the packaging looked years ago. North American Breweries CEO Kris Sirchio says the new look also includes a change for Genny Light which will go back to its original name of 'Genesee' Light.
“We wanted to bring it back into the family. Everybody will always call it Genny, and that’s wonderful, but it is Genesee brand and we’ve already seen in social media that people love that fact that we’ve gone back to our roots and that we’re really part of the family again.”
Sirchio says business for the Genesee Brewery has been brisk, with profits up over the last year, and he says the brewery has added about 100 jobs over the last five years.
"I think there’s just a lot of cumulative investment that we’ve been making in outstanding beer . We’ve been really focusing on selecting cities, states where we want to invest our resources and people, we made a big investment in Florida for example, that’s really paying off," Sirchio told WXXI News.
