Waiting for Black Friday may not involve the anticipation it used to for shoppers. A number of stores are opening on Thanksgiving.
The Wilmorite-owned malls are also opening earlier than usual because some of their retailers plan to do that.
At The Marketplace Mall, in Henrietta, more than 50 stores will open at 8:00 p.m. or Midnight on Thanksgiving night. At Eastview, in Victor, nearly 50 stores will be opening earlier than 6:00 a.m.
At The Mall at Greece Ridge, in Greece, more than 50 stores will open their doors on Thanksgiving.
Macy’s, Target, Sears, J.C. Penney and some other stores will open at 8:00 p.m., but around the region other major retailers are opening earlier on Thanksgiving Day including WalMart and Kmart.
Among the exceptions to that trend, the upscale department store Von Maur, which recently opened at Eastview Mall. They are closed Thanksgiving and during all the major holidays.