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Connections

Connections: Building Younger Public Radio Audiences

How can public radio attract younger audiences that will stay with the medium for...well, for life? That's a question with no single, easy answer, but addressing it is vital to public radio's future.

We explore the research about millennial media consumption, as well as ways to connect. And we discuss the difference between "skim" and "dive," and how it relates to listening habits. Our guests:

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Evan Dawson is the host of "Connections with Evan Dawson." He joined WXXI in January 2014 after working at 13WHAM-TV, where he served as morning news anchor. He was hired as a reporter for 13WHAM-TV in 2003 before being promoted to anchor in 2007.
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