Brewing Company Gets New Chief

By Peter Iglinski

Rochester, NY – High Falls Brewing Company has a new President and CEO.

It was announced today that Norm Snyder has been appointed to the dual position, succeeding Tom Hubbard who will stay on as chairman.

Snyder is a former Chief Operating Officer for Rheingold Brewing Company and has worked for NFL Properties.

Also today, the brewery announced that High Falls has signed an agreement to produce, market and sell Seagram's Coolers and Seagram's Smooth malt beverages. That agreement will result in 60 new jobs.